If you haven’t yet heard of Lorna Jane Clarkson, you sure will have soon. Australian born and bred, the active wear designer and all-round female warrior Lorna Jane recently launched her fifth book, titled ‘Inspired’, further cementing her role as a champion for strong, healthy and empowered women worldwide.
While in the UK Lorna Jane is still relatively unheard of alongside the fitness apparel superpowers that are Nike and Adidas and the yoga lovers’ favourites Sweaty Betty and Lulu Lemon, in her native Australia and the USA Lorna Jane has firmly grounded her spot in the market. Next on the list to conquer is Britain, and with a combination of high quality styles, inspirational messages at the core of the brand, Lorna Jane is sure to succeed.
Recently, I was invited to attend the launch of ‘Inspired’ alongside a selection of fitness and lifestyle bloggers, where we were treated to a morning which encapsulated Lorna Jane’s principles of Move, Nourish & Believe. First up was move which consisted of a very sweaty high intensity workout at the hands of trainer and LJ ambassador Carly Newson, who made sure we were all put through our paces outdoors in the sunshine. The nourish box was ticked with a glorious selection of culinary delights thanks to a range of lovely brands along with lunch served by meal prep service Fresh Fitness Food. Finally, Believe focused on Lorna Jane as a lifestyle, not simply a brand, involving some inspiring tales from the LJ ambassadors themselves.
Ultimately, the day was an uplifting and positive experience where I was able to meet, share experiences and try some delicious juices with girls who live the LJ way of life. If there was one thing to take away from the day, it was that no matter who you are, a little sprinkling of the move, nourish, believe philosophy will always add an extra lift to your day.
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